Management Monday | January 9th, 2012 - As the workforce continues to change from Veterans and Baby Boomers to Generation X and Y; managers are learning that what inspires these generations to work has changed as well. Previously, employees (Veterans and Baby Boomers) did not challenge what their employers told them because they were not brought into the company for it's beliefs and values. Employees worked for a paycheck while producing good work. However, Generation X and Y need to know not only what you do as a company but how and why it is being done; to be able to create great work.

Clarify Your Why

Upper level management must go beyond talking about "what it is they do as a company," and begin talking about "why it is they do it." Employees are less drawn in by the amount of money they make, but the beliefs and purpose of the company they work for. Why does your company exist? Apple is a great example of a company that talks about their "Why" first and their "What" last. Apple's "Why" is about always challenging the status quo. They believe the more they challenge the status quo, the better they will become as a company. And so far they have been correct.

Employees need to be inspired by what a company stands for more than what a company makes and sells. The goal should not be to hire people who need a job, but to hire people who believe what you believe. If employees believe in the company it inspires them to be more creative, work smarter and recruit others for you.

"There are leaders and there are those who lead. Leaders hold a position of power or influence. Those who lead inspire." Simon Sinek, 2009